![]() ![]() Video consumption on Pinterest is a growing trend, with close to 1 billion video views each day with 82% watching on a mobile device.However, most active pinners are below 40. ![]() The median age of a Pinterest user is 40.Who is likely to see your ad on Pinterest? In 2022, Sprout Social found the audience to be a majority female, with 78% women, and 22% men.According to Hootsuite research, Pinterest is the 14 th largest social network in the world, with a reported 459 million monthly active users in the US.Pinterest maintains fairly rigorous advertising guidelines, ensuring competence with respect to content, messaging and targeting. If you’re worried about brand reputation on a newer channel, you shouldn’t be. ![]() Overall, Pinterest ads earn a 2x higher return on ad spend, and have one of the lowest Cost-Per-Click (CPC) averages ($1.50 in 2021) in social media advertising. With a nice mix of both free and paid advertising, Pinterest is appealing for marketers looking for solid ROI. So, they’re generally more open to seeing your brand’s advertising, and they tend to respond well. Meaning, users are actively searching for products and services. Unlike other social platforms where advertising interrupts the flow, with Pinterest, advertising is part of the flow. Here’s a look at what they are, why they’re good for your brand, the type of campaigns you can run, ad formats, creative best practices and more to help inform your 2022 ad strategy. Let’s take a deep dive into Pinterest and Tik Tok, two modern social channels where we’ve seen clients have great success. Ready to shakeup your social media strategy? ![]() So how do you choose, and where do you put your money? Interestingly, brands are starting to shift some of their ad spend away from traditional channels like Facebook and Instagram, focusing more efforts on newer, less saturated channels. Yes, running ads on a few key social platforms is a critical piece of a respectable digital marketing campaign. As the number of engaged users continues to grow, even naïve marketers see the value of a broad social media advertising strategy. Not surprising when you stop to think about where 3.6 million people spend their time. Ad spending on social media is projected to reach over $173 million this year, according to Hootsuite. ![]()
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